Landing Tabs, Promoted Posts and Facebook Ads
Before diving into the Big Three, lets first look at the reason why many businesses have failed to make their Facebook pages work for their bottom line. Whilst having thousands of fans, followers or likes can be useful, the reality is that simply having a quantity of followers doesn‟t automatically translate to sales conversions. Unfortunately, too many business owners believe that Facebook marketing is all about popularity and likes.
To get more people interested in your brand, you need to generate leads. You need to have a constant influx of prospects that are already interested in what you have to offer. Once you have established that stream, it will be easier for you to connect with them and engage them to the point that they will be asking you how and where they can purchase your products.
Have an ad objective.
It will be A LOT easier for you to be creative on an ad, and to prepare the copy, images and other materials, if you know what you want your ad to accomplish
Know who the ad is targeted to
Knowing who you want the ad to sell to will give you a better chance of creating something that will appeal to your target. Be as specific as possible in determining your demographic to increase the effectiveness of your ad.
Grab your audience with just 25 characters
This 25 character phrase is your “hook” and it should grab the attention of your audience to make them want to read more about what you have to offer.
Write a compelling 90-character copy
If you noticed, Facebook ads are tiny. This means that you don‟t have a whole lot of space to work with. Copies can only be 90 characters long so you really need to get your creative juices flowing to write a compelling copy that can grab people s attention.
Be as precise as possible!
When creating a Facebook ad, you have the option to choose which categories of interests your ad falls into. Be as specific as possible so that your ad will be visible to the people most likely to be intrigued with what you have to offer.
Track, measure and analyze.
One of the biggest mistakes you can make with using Facebook ads is to forego monitoring its performance. There are plenty of tracking tools that you can use that will help you know which ads are performing well and who are clicking on your ads. This data will help you in your future Facebook ad campaigns.
Don’t be afraid to experiment.
There is no single formula for success when it comes to Facebook ads. You‟ll have to experiment with different combinations of copy, images, demographics and other variables to know which ones are the best for whom. Don‟t be put off if your first few ads underperform. Always look at each campaign as learning experiences to make your future ones the best they can possibly be.